Blogger outreach, a type of influencer marketing, is all worth the hype. Bloggers or content creators with a great audience base are sought for this process. We reach out to relevant bloggers or creators on your behalf and collaborate with the creator to provide anchor text and target URLs.

Blogger Outreach: Collaborate and Thrive Together

The content for blogger outreach is created by our experienced team and it is relevant for your business and the blogger we are pitching to for your post. A link to your business or site will be included very naturally within the content. The content will come directly from the creator, unlike guest posting.

We ask you to provide the target URLs, the anchor text and the length of the content. After getting all these details we will reach out to authentic bloggers and search for suitable opportunities for your content placement.

Blogger Outreach – A wise investment or not

When it comes to increasing brand awareness, blogger outreach can prove to be a very efficient yet cost-effective way to achieve your goals.

• Brand visibility and increased credibility: As the content comes directly from the blog owner, your business can reach a wide audience through a very reliable source. The backlink to your business in the blog makes people believe your business as it comes from a trusted creator.
• Access to new audience: Collaborating with a blogger who caters to the same target demographic as yours means reaching out to his or her audience. It is capable of increasing traffic to your website.
• Long-term partnership: One successful collaboration can prove that there is a prospect of a better and wider customer base. Long-term collaboration with relevant bloggers can benefit a business.
• Improved SEO: Backlinks from trusted sites make your website rank better and get better visibility.
• Increased conversions: Blogger outreach results in better conversion rates as a reference to your business or site comes directly from the creator.

 FAQs

Is there any difference between Blogger Outreach and Guest Posting?

The process in both cases is almost the same, though there is one fundamental difference. In case of Blogger Outreach, the blog comes directly from the creator and a backlink is included naturally within the content. In a Guest Post, this link usually resides within the author bio.

For Blogger Outreach, we reach out to bloggers relevant to your business and collaborate with them and they publish the blog as their own. There are only editorial link mentions and no author boxes. Search engines take this link as a sign of authority which results in better rankings.

Who writes the blogs?

We have a team of experienced in-house writers who create blogs that appear to be solely by the blogger. Along with the natural inclusion of the backlink, this blog caters to both the blogger’s audience and your target demographic.

Can Blogger Outreach coexist with other link-building strategies?

Using various link-building strategies can help to rank a page better. Blogger Outreach is an efficient option and it can work perfectly along with other strategies as well.

What will be the subject of the content?

We reach out to bloggers who are relevant to your specific niche. The content will be one that will be relevant to the blogger’s audience as well as your business. It will also be a non-promotional one that will contain a backlink to your site.

How long does the placement last?

The outreach placement lasts indefinitely. But it will lose its relevance with time especially if the blogger shifts focus or stops creating content.